Localized Display Ads Increase CTR by 386%

Alconost conducted A/B tests on English and local language banners in various markets.

The results were as follows:
✅ France: 179% increase in CTR with French content
✅ Germany: 386% increase in CTR with German content

The same is true even in countries where English is well spoken. The results were remarkable when content was presented in the local language of each country.

Why is it effective? Local languages are easily understood by local users, stimulate emotional elements, and induce action. It may be a small factor, but by adjusting the nuance to fit the culture of that country, effective messages can be delivered.

If you conduct a global campaign in only one language, you may miss potential customers.