The direction of Korean companies felt in Thailand

It's already the second week since I returned from Thailand. It's hot in Thailand and hot in Korea, and it's a really tiring summer this year. I am grateful to the companies that invented and developed air conditioners.

So, on such a hot day, I took a taxi in Thailand and looked closely at the outdoor units outside the buildings. Many company logos were attached to the outdoor units. There were outdoor unit products from various companies, such as Mitsubishi and Panasonic.

We usually use Samsung, LG, and Carrier. Thailand was using air conditioners from various Japanese companies. Also, I watched the car brands on the street. It was really, really diverse. There were various car models as well as brands, with many Japanese cars and also many Chinese cars.

Seeing this, I felt that Korean companies should actively enter overseas markets. Many domestic companies initially start their businesses targeting only Korean customers. Now, it seems that the time has come to change that starting point.

To expand business further and increase sustainability, overseas markets must be targeted. Now, it is insufficient and limited to do business only within Korea. Stagnation comes at some point. Both small and medium-sized companies and startups should start their businesses with overseas market strategies in mind.

In addition, for us to enter overseas markets, companies from other countries should also be open to doing business in Korea. It could be unfair from the perspective of that country if only our companies enter overseas markets. An open attitude towards various services is necessary. Otherwise, monopolies of one or two companies may occur, and the benefits may decrease in terms of product quality and service.

Actively encourage overseas expansion and consider it actively within the company. If you have a global spirit and capabilities and target overseas markets, you can be successful. There has never been a time when K-culture and Korea have received so much attention as now. Now is a golden opportunity.