[Ecohoon] Now, Chinese is as important as English

According to a recent GameDiscoverCo newsletter, over 66% of Steam users have set their primary language to something other than English.

Specifically, Chinese is slightly ahead of English. The importance of Chinese in the gaming industry has been predicted for a while, and that trend continues.

This data reiterates the significance of the Chinese market. Many game developers should continue to keep a close eye on it.

✅China boasts a massive PC gaming user base,
✅is a market with high engagement and spending power, and
✅has many users who are sensitive to localization, i.e., they prefer "properly translated content".

Not localizing into Chinese is akin to missing out on a huge opportunity for game revenue. Therefore, it is best to conduct proper Chinese localization at once with skilled native professional translators.

🚀If you plan to release your game on Steam, it's time to consider Chinese as a "strategic language," not just an "additional option".

GameDiscoverCo Newsletter