[Ecohoon] Q1 2025 Retrospective

I feel the economic downturn keenly. Perhaps it's just an excuse, but our first-quarter sales figures are heartbreaking. While it's true that we're still in the early stages of entering the Korean market, I feel bad about not contributing more to the company.

It's true that the economy is frozen. Not just in our industry, but many others are also suffering. I wish the market would improve, but unfortunately, it's not.

When the market struggles, marketing budgets are the first to be cut. I believe reducing expenses is the first step in maintaining a company's financial health. That's why we're developing services to adapt to this situation.

One such service is our AI-powered workflow translation service that combines AI machine translation with translator review. We tested and evaluated over 10 AI machine translation engines, selecting the one with the best quality for initial translation. Translators then revise and edit to ensure quality.

AI machine translation still has limitations. That's why human intervention is necessary, and we have native translators handling the editing. This is a great opportunity to lower costs, increase speed, and maintain quality. We hope to overcome these challenges together starting in the second quarter.