Sales What, How, When Strategy

You may have read or heard of the book, 'Start With Why,' at least once. It's a really famous book. Within this book, the Why, What, How flow is presented. Among them, why is the most important. Generally, this book focuses on finding meaning in life. However, this flow can be applied anywhere.

Similar content was also impressive in sales closing. There are What, How, and When strategies in sales as well. I thought I could analyze it like this while reading the book.

The basis of the content is this, and there are 'three core questions for successful sales'.
1. Do you know that you can save money with this product? - What
2. Do you want to save money? - How
3. If you want to save money, when do you think is the best time to start? - When

Sales play a role in helping all aspects of the customer. Among them, sales are often directly related to money, which is how to protect the customer's money. It is also the role of sales to make customers spend less money, and it is the role of sales to make customers spend a lot of money but feel the value of it. And it is also the role of sales to help when it is appropriate to use that money.

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