[Ecohoon] Sales Closing Review_3 We must protect our customers

While it's important to pioneer new businesses, what's even more crucial is protecting our valued customers. That's why roles like Account managers and Customer success managers are necessary. Of course, the CS team is also needed.

Competitors who have their eyes on our customers are always ready. Maintaining customer satisfaction and continuing to foster good relationships is one of the virtues of sales.

In this book, there is an anecdote about America. The person who discovered the Americas was Columbus, but it explains why it was named America instead of Columbus. Columbus found the new continent, but he didn't fully take charge of it. He didn't emphasize the need to go to the new continent, the land of opportunity. Eventually, Amerigo Vespucci sold the idea of moving to the new continent, and that's why the land was named America.

Competitors can snatch our customers at any time. Even after falling in love with the customer and signing a contract, we must show continuous interest and affection. As love cools down when interest wanes, we must work hard on customer management.

I also need to acquire new customers and do project managing and marketing, but I try to visit the customers who trust me and put their trust in me regularly. I love you, my customers.