[EchoHoon] Sales Closing Review_2 What is Sales? Confidence! Positive!

There is a famous video of Son Woong-jung, the father of world-class player Son Heung-min. It's not 'Our son is not world-class,' but rather, 'What are men? Confidence!' This is what he told the children learning soccer at the Son Woong-jung Academy.

Sales is also about confidence. You must have confidence in our products and the products you are selling. Even if our competitors' products seem better in some ways, you must explain with confidence that our products have advantages that are more suitable and can help efficiently in the customer's situation.

The book analyzes the meaning of the English word 'Close.' C stands for conviction, meaning certainty. 'Lose' means to lose, meaning that you lose the customer if you don't have conviction.

Therefore, you must approach with conviction to 'Close' the contract and not lose the customer, but to accompany them as a partner.

Furthermore, sales are about 'positivity.' You cannot do sales without a positive attitude, nor can you do it for a long time, and you cannot see the bright future that comes at the end of the positive path.

Positivity must exist not only in the meeting situation with the customer but also regarding our and the customer's situation. Even if the industry is in a difficult situation, there can be a springboard for a rebound.

There is a good example in the book. The insurance industry in the 1980s was in a recession. Therefore, competitors did not make efforts to expand their business. It was a good situation instead. There is a story that because competitors did not invest, the number of competitors eventually decreased, and this worked as an opportunity.

As a translation industry worker myself, I have fears due to AI. The scale and number of contracts have definitely decreased compared to before.

However, I am breaking through with a positive mindset. I'm utilizing AI, which can be considered an enemy, by making it our ally. We have been able to provide more cost-effective services and have even created new value-added services. Opportunities can come on their own, but finding opportunities is also a way.

So, we learn that sales require confidence and a positive attitude. Sales have so many variables that no one can predict what will happen, but I believe that if you don't lose your basic mindset even in such situations, you can achieve good results.