🚀2025 Localization Language Trends: Key Strategies for Global Growth in a Changing Market?

The global market is constantly changing, and the fact that users connect better with products in their native language is an unchanging truth. In 2025, how is your global strategy responding to these changes? Check out the key insights from Alconost's latest report and gain a competitive edge through data-driven decision-making!

📈 Key Localization Language Trends (as of 2024 data):
• The Unchanging Leader: **French (7.6%)** still holds the top spot, and **German (6.0%)** maintained second place, showing strong performance. French maintained its lead despite a slight decrease in market share over the past period.

• Emerging Asian Languages: **Japanese (5.9%)** showed strong performance by entering the Top 3 for the first time, and **Simplified Chinese (5.8%)** showed a steady upward trend, ranking 4th, its highest ranking in the last 5 years.

• Languages with a decreasing demand trend: Spanish, Italian, and Brazilian Portuguese, which were once in the upper ranks, are showing signs of decreasing demand. In particular, **Italian (5.6%)** has fallen the most, from 2nd to 6th place.

🤖 The Rise of MTPE for Efficient Localization:
Amid these market changes, **Machine Translation Post-Editing (MTPE)** is emerging as a key factor in increasing the efficiency of the localization process.

• Cost Savings and Speed Improvement: MTPE helps companies reduce localization costs and accelerate the process. For example, the game company Vizor reduced localization costs for monthly game updates by 35%, and up to 50% for certain languages.

• Strategic Utilization: According to 2024 data, MTPE showed high demand, especially in Dutch, Polish, Traditional Chinese, Italian, Spanish, and Brazilian Portuguese. Interestingly, MTPE seems to provide a way to continue supporting languages that have fallen in the rankings over the past 5 years in a cost-effective manner.

💰 Localization is not just a cost.
Localization is an essential strategy to expand reach in new markets, attract users' attention, and increase customer satisfaction, thereby encouraging repeat visits. Communicating in users' languages builds a strong presence in new regional markets, increases retention rates, and improves customer satisfaction, ultimately leading to competitive advantage and true global growth.

Alconost has been providing insights into high-demand localization languages every year since 2021, allowing many companies, including software and game developers, to adjust their language priorities to meet the evolving market demands.

🌐 Are you 고민 of localization to enter the global market?
If you need a customized localization strategy for your business growth based on the insights presented by the 2025 Localization Language Trend Report, or if you would like to see the full contents of the report, please leave a DM or comment!